An idea for you….So, you have a nice list of “Challenges”, from both the user and business sides. thanks. A popular view of user experience design is that it is a product, and that it’s about execution and tactics. I’ll be sure to cite you where I use it. Building UX strategy is a creative endeavor. (Both books are highly recommended). It’s best to start with the challenges and aspirations. The UX Strategy Blueprint is awesome for understanding high-level strategy, but it doesn’t delve into day-to-day work. But if you could pull it off, I’d be all for it. In doing so, it simplifies strategy, making an abstract concept more tangible for all involved. And yes, a pencil, because here will be multiple drafts. The Blueprint exposes the dependencies in strategic choice, letting you see all of the elements at once. It’s free! First, it borrows from Henry Mintzberg’s five Ps of strategy from his landmark book Strategy Safari. The overall logic should make a coherent storyline. How things look. Reiterate. Strategy does. I recently read the fascinating (although long!) Hi Lon. All the best, Kaveh. Strategy is based on facts, analysis, and planning, and is the logic behind the decision making. Share the strategy as often as possible. In my own attempt to put your thinking into my way of thinking, I asked myself, “If I had this document all filled out, what would the final outcome or artifact be?” For me, I would want a statement that I could posterize or use as an elevator speech. Below each of the six headers are guiding questions, as well as examples of the types of information required. Or, it gets conflated with vision or ambition. The UX Strategy Blueprint helps you see all the moving parts in a single overview. In part one of our UX/UI design series, Is UI as Important as UX? I think it might be useful to group challenges (where possible) and then draw a “dotted line” to the Aspiration that solves it. USERS—Who will use your solution? Use it as dummy text in wireframes instead of lorum ipsum. Strategy Blueprint by Jim Kalbach, CC BY-NC-SA 4.0 The elements in the strategy blueprint are based on research in the field. UX Strategy Blueprint Jim Kalbach March 2015 2. The intersection of these two frameworks yields six common facets. It’s an interlocking set of choices that aligns activity and shows causality: if we do this, then we expect to see that. AREAS OF UX – What areas of UX will make the most difference? New opportunities often come with uncertainty, which itself is a type of challenge to overcome. The blog says: “There is an editable version below.” That is why I thought it could be edited. Required fields are marked *. (Both books are highly recommended). As Oliver Reichenstein states in his essay “Web Design Is 95% Typography” which we also can treat as content as well. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Highlight aspects such as information architecture, interaction design, visual design, content strategy or branding, as well as attributes of usability such as control, learnability, or discoverability, among others. Essentially create a UX strategy blueprint. The elements in the UX Strategy Blueprint are based on existing research in the field of strategy. book Strategy: A History by Lawrence Freedman. USE CASES—Indicate the key scenarios of use at a high level. Talk to us. Try it out: Keep in mind that strategy is hierarchical. You can use the template freely provided you don’t change the structure and give me credit where necessary: Keep in mind that strategy is hierarchical. I updated the typo…. He authored Designing Web Navigation in 2007 and recently published his second book with O’Reilly, Mapping Experiences. We also wrote about this topic. And detailed roadmaps don’t provide the rationale for the activity they organize. What obstacles must you overcome? The elements in the UX Strategy Blueprint are based on existing research in the field of strategy. Oftentimes, for example, larger companies have a user researcher on staff who will already know plenty about any existing user base. The Blueprint exposes the dependencies in strategic choice letting you see all of the elements at once. But it’s worth trying. Join us December 7-11 for our Game-Changing Experience Visions intensive. – Jim, Dear Mr. Kalbach, this is just a short note to say “thank you” for creating and sharing your outstanding “UX Strategy Blueprint” with the community. It cascades from the top down. Hi – would just like to say thanks for this, it looks like a very useful tool. I just noticed though on the editable PDF version, that the ‘Challenges’ box doesn’t have an editable field; would love to have that option added. You can’t analyze your way to strategy: the answers don’t magically emerge from data. North Andover, MA 01845 As the head of eBay's Global User Experience Design and Research Team, Nancy spent 5 years leading over 100 user experience professionals. Hey, Hi Kaveh, If you ever want to publish a translation of my blog posts, please go ahead and do so. Here’s how to interpret each element in the UX Strategy Blueprint: Building UX strategy is a creative endeavor. It’s hard to over communicate. I found this article really interesting! A user experience strategy applies this approach to UX design. An example of a UX Roadmap that outlines future UX work for the customer portal (the logged-in experience) on nngroup.com Though user experience and content strategy seem to have similar goals there is too much conflict when it comes to the actual execution. CenterCentre – UIE values your privacy. Having multiple dimensions of data allows companies to innovate, and havi… Depending on your product and market, you should do this every 2-4 months. It connects analysis and planning with an intentional logic that guides decision making. Of course strategy can address new opportunities. Developing strategy is a craft, one that involves exploration and choice but also systematic thinking. Start with What UX Strategy Is. Hi Jim, what a neat tool! The output of the discovery phase should be based on empirical data, such as getting direct input from target users before going straight from an idea to wireframes and development. Still, try to avoid direct repetition in wording. Yes, I could see how that would be confusing. Regardless of level—corporate, product, team or personal strategy—the crux of strategy work relies on the same set of elements, outlined below. If you’re building something brand new and there is no user base just yet, your options will be far more limited. Effective UX strategy aligns upwards. Thanks for the tip, Dan. Before you can plan a UX strategy, you really need to know what it … Many people blur it with detailed planning. Great post. Strategy is designed. UX strategy means killer design strategy. How things look. Even when Material Design was first launched, the discussion was primarily focused around how it looked, not how it should be adapted, combined with words, or the interaction! Strategy is about uncovering the key challenges in a situation and devising a way of coordinating effort to overcome them for a desired outcome. We consult companies building digital products every day. These are combined with Roger Martin and A.G. Lafley’s five questions of strategy in … Developing strategy is a craft, one that involves exploration and choice but also systematic thinking. Thanks for the feedback and question. These are some of the main things that contribute to the UX of your site and the things you need to consider when implementing a UX strategy. He talks about how strategy ultimately is a story told to others about how challenges can be overcome. Mar 30, 2015 - Explore Tarana Rawat's board "UX strategy" on Pinterest. Originally published on Jim's blog, Experiencing Information, on August, 12 2014. You can follow him on Twitter @JimKalbach. It’s hard to over communicate: print it out, hang it up, start every meeting with your strategy slide, use it as dummy text in wireframes instead of lorum ipsum. What’s your opinion? I feel quite differently. I’ve already used in it few time with my research and development partners over here. I fully expect others to change and modify things for their actual situations. So it might make an unruly sentence. In this case, “Lean Startup” approaches may be a core part of your strategy. A proud member of the Center Centre, Inc. family. Great resource for UX Strategy, Pingback: UX Strategy Blueprint | UX Strategy & Product Psychology, Pingback: Strategy Blueprint | Experiencing Information. USERS – Who will use your solution? There are a few places you can go to gain … Jim’s one of those UX designers who’s an active practitioner and an exceptional instructor. The dependencies in strategic choice letting you see all of the six headers are Guiding questions as... Design philosophy that respects the fact that people think in objects magically emerge from data provide the rationale for activity..., they can point you to the success of this strategy that information! Good thinking here ll integrate into my discussion of “ challenges ”, from both the user and business separated! Spool, our newsletter focused on bringing UX to a cross-roads strategic Learning 4 list will not you! 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