Jhikorgacha, Bangladesh – It was late afternoon and Shahan Ara was feeling dizzy. Marigold cultivation is now a profitable enterprise to the farmers, but the socioeconomic data and information of this flower are very scarce in Bangladesh. the Mukteshwari. In other words, 60-70% of the total flowers of the country and 90% of Jessore trees are produced in Jhikar trees. From “This district supplies 70 percent of the total demand for flower,s” Rahim says. 4. Department of Extension, in the year 2009-2010, flower cultivation was shown in a total of 931.1 hectares of land in 36 districts. Jessore is famous for its flower production and widely known as the capital city of flower in Bangladesh. Abdur Rahim, president of Bangladesh Flower Society, says flower cultivation was introduced in the district in 1983 on only 30 decimals of land. Commercial farming of flowers began in the country in 1983 on 30-decimal of land in Jessore. The present study is undertaken to explore importance, present status, research achievements, production techniques, post harvesting handling and the prospect of Gerbera flower in Bangladesh. "I had to pluck all the flowers in my field," she said during a break on her farm in the Jessore district of southwestern Bangladesh. Flowers are mostly using to receive someone, offer gratitude, decorate marriage ceremony and other parties. Bangladesh flowers cultivation was commercially established in 1980' in Jhikargachar, a district of Jessore. Now a total of 3,500 hectares of land have been brought under flower cultivation. Over the years, this business has taken a good shape in the domestic market. She had not had time to eat since morning. BRAC operates in Jessore with components such as the microfinance, health, nutrition and population (HNPP), education (BEP), community empowerment (CEP), targeting the ultra poor (TUP), human rights and legal So, BARI regional center Jessore should be focused on floriculture and a link should be established with Bangladesh Agriculture Development Corporation (BADC) Jessore for increasing production of quality seed. President of Bangladesh Flower Society Abdur Rahim says that 80% of the country’s demand for flowers is met from Jessore. Jessore is a main area of flower cultivation. “Due to Covid-19, farmers could not sell flowers in the past five months and this year, flowers worth Tk450 crore have been wasted across the country. Of these, JhikarGachhaupazila of Jessore district has the highest flower production. 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